Canada Post And The End Of Mail
I love the simplicity of direct mail. 1. Have a product or service. 2. Identify an audience that would benefit from your product or service. 3. Craft a message that explains how your product or...
View ArticleIs Facebook The New Email?
A few years ago, the demise of email was crystal clear to a lot of social media experts. “It’s clunky and awkward,” they said. “Besides, everyone is on Facebook and Twitter now – who would ever bother...
View Article#WhiteCouch Sessions
A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about...
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Congratulations To The Beancast On Episode #300!
Finding a great marketing podcast is tough. They do exist, but they are a lot of work to keep producing week after week, and most of them eventually disappear. Sometimes the owners get bored,...
View ArticleGetting Out In The World
Last week I left my desk behind for a day and went out into the real world to do some one-on-one marketing. What a treat! I learned more about my current marketing campaign in 4 hours of talking to...
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Are You Ready For CASL?
Image From Wikimedia Commons by Christophe Finot. It’s been coming for a while, but you’ve been busy thinking about other things – such as forming a marketing strategy, setting goals, and acting on...
View ArticleWell Done Netflix.
Every once in a while you come across something so amazing and so fresh that you just wish that you had thought of it. This summer I learned about a behind-the-scenes video that Netflix had produced to...
View ArticleSocial Media Is All Grown Up…
… Time To Put It To Work For You. I haven’t been blogging for a while, but that doesn’t mean that I haven’t been busy. Mostly, I’ve been busy practicing my craft, but I’ve also been spending some time...
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ABT = Always Be Testing
Earlier this year at the grocery store I bought two separate containers of French’s Mustard, just because of the packaging. French’s Mustard is the #1 selling brand of mustard in the US, in fact, it’s...
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Squarespace
I acutely remember the first time I heard of Squarespace. I was driving home from work listening to a podcast, and the host did a live read extolling the virtues of the service. I immediately...
View ArticleDunbar’s Number And Social Media
If you’ve been on Twitter for a long time, and you have friends who have also been on Twitter for a long time, then you’ve probably had this conversation: Person 1: “Twitter sucks now.” Person 2:...
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On Customer Service
First, a quick background note: I work on cars… a lot. I repair them, modify them, and for some reason seem to like to torture myself with old vehicles. I’m telling you this because I have learned...
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Underestimating the Future
(Image: The World Economic Forum via Wikimedia Commons) Most people overestimate what they can do in one year and underestimate what they can do in ten years. ~Bill Gates I’m going to change Mr. Gates’...
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The Toilet Paper Fallacy
I stole this picture from their website – here’s the link http://www.dollarshaveclub.com/our-products/fresh/wipes Everybody reading this probably (hopefully?) uses toilet paper. Every person that I...
View ArticleUsing Fiverr
Recently I’ve been experimenting with using Fiverr. I needed a couple of logo designs – just for updating a few websites that I operate with graphics that are better than the ones I created in MSPaint...
View ArticleRemarkable Customer Service
Over the past couple of years something I have been working very hard at – in addition to continuing to work on my marketing game – has been to develop and implement a new/improved customer service...
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